The cosmetics store sector is experiencing a revolution in France, driven by the rise of innovations and eco-responsible approaches. Faced with this dynamic, it becomes essential to move towards reliable, trendy brands that are in line with everyone's expectations.
This article presents the 8 best cosmetic stores not to be missed in 2025, whatever your needs or your beauty profile. Discover addresses where diversity of brands, new products, customer experience, ecological commitment and value for money are all there.
Choose a cosmetic store that will enhance your beauty routine while respecting your values.
Choosing a cosmetics store in 2025 requires particular attention to several essential criteria. Faced with an ever-increasing offer, it becomes crucial to opt for a reliable, innovative brand adapted to each beauty profile.
Here are the key criteria to consider when selecting your cosmetic store:
| Criterion | Why is this important? |
|---|---|
| Diversity of ranges | Find all the beauty essentials |
| Recognized and exclusive brands | Access trends and innovation |
| Ecological commitment | Favor healthy and sustainable products |
| Customer support | Benefit from personalized advice |
| Shopping experience | Enjoy a fluid and digital journey |
| Pricing policy | Control your budget, build loyalty |
| After-sales service | Guarantee satisfaction and trust |
An excellent cosmetics store offers a varied selection: makeup, face and body care, hair care, perfumes. It highlights innovative or exclusive brands and is committed to an eco-responsible approach, with organic, natural products and recyclable packaging.
Customer support remains decisive, with expert advice, personalized diagnostics or beauty workshops. The purchasing experience is enriched thanks to digitalization, click & collect and intuitive mobile applications. An attractive pricing policy, loyalty offers and efficient after-sales service complete the package.
2025 trends reinforce the importance of vegan cosmetics, personalization and in-store technology. To explore these criteria in more detail and compare the brands’ commitments, consult the Green Spa information pages.
Taking these elements into account will help you choose the cosmetic store that will best meet your expectations, while respecting your values and your budget.
Choosing a cosmetic store in 2025 is the assurance of living an innovative, ethical and personalized beauty experience. Discover our selection of the 8 essential brands that shape the French beauty landscape, each with its own identity, its strengths and an offer adapted to all profiles.
Green Spa has established itself as a benchmark cosmetics store in the world of professional care and well-being. The brand exclusively offers French, organic, natural and eco-designed products, popular with many spas and institutes. Its varied range includes oils, scrubs, candles and facial treatments, also accessible to demanding individuals.
The unique sensory experience, ethical commitment and free delivery from €70 appeal to professionals and clean beauty enthusiasts alike. The diversity of its collections, illustrated on Natural care collections, allows you to meet all beauty needs. The only downside is an offer focused on the spa and less makeup.
Sephora remains the essential cosmetics store in France with more than 250 points of sale. The brand is distinguished by an impressive selection of international brands, exclusives and constant innovations, including AI diagnostics and green corners.
The customer experience is immersive thanks to personalized workshops and a powerful mobile application. Prices range from entry-level to luxury, with many loyalty offers. Sephora attracts all profiles, even if the crowds can make the service sometimes impersonal.
Oh My Cream positions itself as the cosmetic store dedicated to natural and clean cosmetics, without compromising on effectiveness. Its in-depth selection of emerging brands, expert in-store support and personalized diagnostics appeal to demanding consumers.
Workshops, box subscriptions and transparency on ingredients build trust. Prices are average to high, but the brand's education and commitment particularly appeal to fans of clean beauty and sensitive skin.
Marionnaud is a cosmetics store recognized for the proximity of its network and the diversity of its offer, with many French and international brands. In 2025, new features include perfume bar, beauty coaching and click & collect express.
The brand focuses on affordable prices, attractive loyalty offers and attentive customer service. Ideal for families, seniors and urban residents, Marionnaud shines with its accessibility, even if the share of exclusive brands remains limited.
Mademoiselle Bio, pioneer of the organic cosmetics store, offers more than 2000 certified references, from facial care to makeup, including accessories. The brand is committed to zero plastic, deposits and organizes DIY workshops.
Prices are affordable to average, with a wide vegan offering and advice from naturopaths. The success of organic in France is confirmed, as shown by the Organic market statistics in France. Eco-friendly and family customers find expertise and ethics there, despite fewer conventional brands.
Nocibé, with more than 600 stores, has established itself as an everyday cosmetics store thanks to its consumer brands and in-house exclusives. 2025 innovations include express treatment bar and augmented reality for testing makeup.
The offer is distinguished by low prices, frequent promotions and the ease of click & collect. Targeting families, students and busy city dwellers, Nocibé focuses on accessibility and variety, even if the experience may seem less premium.
Parashop occupies a special place among cosmetic stores thanks to its selection of dermocosmetic treatments and major brands like La Roche-Posay or Avène. Health expertise, personalized diagnostics and a loyalty card strengthen trust.
Competitive prices and regular promotions attract families, seniors and those with problem skin. Parashop is appreciated for its seriousness and efficiency, even if the trendy makeup offering is more limited.
The Body Shop stands out as a pioneering fair trade, cruelty free and vegan global cosmetics store. Body butters, facial treatments and gift sets are must-haves from the brand.
Its commitment to recycled packaging, social actions and ingredient traceability appeals to a young and committed clientele. Affordable prices and iconic scents make this brand a benchmark for responsible gifts, even if the offering of third-party brands is limited.
| Sign | Highlights | Weak points |
|---|---|---|
| Green Spa | Professional quality, ethical | Little makeup |
| Sephora | Diversity, innovation | Crowd |
| Oh My Cream | Clean, expertise | Less conventional |
| Marionnaud | Accessibility, service | Few exclusives |
| Mademoiselle Bio | Organic, ethical | Unconventional |
| Nocibe | Variety, price | Less premium |
| Parashop | Health expertise | Little makeup |
| The Body Shop | Ethics, originality | Few third-party brands |
The year 2025 marks a real revolution for every cosmetic store in France. Brands are innovating to meet ever more demanding, connected and engaged consumers. What are the major trends to watch for when choosing your next cosmetic store?
Digitalization and immersive experience
Augmented reality, intelligent mobile applications and live shopping are transforming the customer journey. Consumers virtually test products, book beauty workshops or benefit from in-store AI diagnostics.
Explosion of clean beauty and local
Clean, vegan, inclusive and local brands are gaining ground. This development is based on a strong demand for transparency and ethics. According to the Presentation of 2024 figures from Agence BIO, the organic market is growing by 20%, confirming the appeal for more natural cosmetics.
Personalization and technology
Cosmetic stores offer tailor-made formulas, AI skin diagnostics and individualized services. Sephora, for example, integrates digital tools to offer an ultra-personalized experience.
Eco-responsible commitment
Bulk, deposits, refillable packaging and recycled materials are becoming essential. Brands are increasing initiatives to reduce their environmental footprint.
Overall and experiential well-being
New concepts are emerging such as beauty bars, in-store spa spaces and sensory workshops. Well-being becomes the heart of the customer experience.
Influence of social networks
Instagram, TikTok and YouTube accelerate the discovery of new brands and trends. Online reviews and recommendations guide consumer choices.
In 2025, choosing a cosmetics store means opening yourself up to a rich, innovative and responsible experience, perfectly adapted to current expectations.
After having explored together the essential criteria and essential trends for choosing a cosmetics store in 2025, you now have all the assets to make an informed choice, whether you are a fan of clean beauty, new products or unique sensory rituals. If you would like to deepen your knowledge, discover personalized advice or obtain support to find the brand that perfectly meets your expectations, do not hesitate to continue the adventure with us.
