The Hospitality Cedar is an independent hotel group, deeply rooted in its territories. Today it brings together two emblematic hotel establishments, one in Étretat in Normandy - Le Dungeon - Saint Clair domain -and the other in Saint-Sorlin-d'Arves in Savoy- The cedars. We offer a singular stay experience, between art of living, gastronomy, well-being and immersion in the local environment. Each house has its soul, but both share a common vision: welcome with sincerity and create moments that make sense.
Our houses are guided by strong values: respect for the environment, authenticity and sincere attention to the other. This translates concretely into a demanding selection of partners and products consistent with our commitments. We thus offer personalized experiences, with careful support at each stage of well -being experience: on arrival, during discovery and during care. It is this continuity that makes it possible to create a strong link with our customers, and to offer them a really tailor-made moment.
One of the major challenges is to succeed in positioning our spa as a full -fledged destination place, and not only as a "hotel service". This requires real internal and external communication work to reach an outdoor - especially local - clientele - who does not always allow himself to push the door of a hotel spa. You have to be able to desecrate access while maintaining a high level of requirement. Finding this balance between exclusivity and accessibility is a real daily challenge.
We have chosen a model based on transmission and immersion. All the well-being teams first go through a complete training in the dungeon, where they live a completely immersive experience: learning massages, training on care, rituals, but also on the customer approach. Then, once on site, we regularly go back and forth to adapt the training to the realities on the ground and follow the progress of each practitioner. It is a substantive work, but which makes it possible to harmonize practices and guarantee an identical experience in each of our homes.
Our spas are of course open to external customers. We are keen to also contact the inhabitants of our territories, seasonal workers, neighbors ... It is often they who become our best ambassadors. This is also why we have developed accessible offers, care adapted to local life rhythms and shorter care times for loaded schedules.
We had reached the end of our partnership with our old care brand, which no longer fully corresponded to our values. We were looking for a more ethical alternative, more environmentally committed, and more consistent with our promise of customer experience. The idea was to offer a new care card, more relevant, more personalized, and above all aligned with what we have become.
We have tested several brands, with a clear requirement on three points: a clean and respectful composition, a range consistent with our types of care, and a true sensoriality (smells, textures, etc.). Green Spa quickly established itself as obvious: products without essential oils for pregnant women and children, natural formulation and immediately engaging perfumes. The fact that there is no frozen protocol to follow was also a real asset: it leaves us total freedom to personalize the experience.
We thought our offer so that it is truly personalized. The customer himself chooses the scent of his care, according to his desires of the moment or his emotional state. We have also reworked the rituals around the treatment, so that everything is coherent: gestures, music, reception. Nothing is left to chance. Care becomes a sensory journey, but above all a deeply intimate moment.
Our "tailor-made" treatment remains the most requested, all seasons combined. But in summer, theescape Win a great success: it is a care designed to prepare the body in the summer or simply relax in depth. He responds perfectly to this desire to let go summer.
Yes, very clearly. Customer feedback is excellent. The range is more readable, the prices more affordable, which facilitates Upsell in the cabin. Even for a passing client, there is an immediate understanding of the brand's universe, which encourages buying. We also feel that the brand reassures, and that it corresponds to strong market demand.
The winning trio with us: massage body butter, face cleaner and face cream. These are both effective and sensory products, which prolong care at home and naturally retain customers.
We live in an increasingly demanding, stressful world, and the demand for well-being is growing. Care is no longer a luxury, it has become a criterion of choice in the hotel industry. To stay in tune, you have to bet on authenticity, consistency between discourse and acts, and offer products in line with their time: natural, accessible and effective. The future of well-being in hotels is promising, provided you do not standardize it. What will make the difference tomorrow is human and personalization.
"Do not try to copy what already exists". Create an experience in your image, consistent with your home and your customers. Think about well-being as a real pillar of your identity, not as an annexed service. Care can become a strong differentiation marker, provided you make sense, sincerity ... and a little audacity.
